Then, the question comes to mind: Why are mobile game companies still practicing this strategy? Naturally, many players are disappointed or frustrated after downloading and playing the game they have not anticipated due to its ads. And the last and arguably most challenging part comes in: retaining users. Then, it’s all about how appealing your ad is to users so as to download your game. Among the numerous possibilities, the ultimate goal of your mobile ad strategy is for you to be noticed. This strategy is your plan to reach out to users in hopes that they download and install your game, leading to an increase in your revenue. The most effective way to advertise your game is with a thorough mobile ad strategy. So let’s run Homescapes Ad Analysis to understand what they owe their success to, shall we? Then, you’ll notice that the game is mostly off the track with the one displayed via the ads you’ve run into, which is a method utilized by Playrix especially to advertise Homescapes. On any social media platform, you have most probably come across such intriguing ads for a mobile game that you want to download eventually. In the world of mobile games, there have been various questionable practices for quite some time, all in the name of profit and immediate mobile user acquisition.

Homescapes ad misleading